Old Car Factory, 1952

Old Car Factory, 1952
Workers oversee the automated bottling process at the Brewing Corporation of America in 1952. The Brewing Corporation of America began in Cleveland in 1933 after the Great Depression put Cleveland's Peerless Motor Car Company, maker of luxury automobiles, out of business. Peerless's president decided to convert the company's automobile factory at 9400 Quincy Avenue into a brewery.

After a series of expansions, the Brewing Corporation of America switched its name to the Carling Brewing Company in 1954 and began selling Red Cap ale and Black Label beer in markets across the country. Citing the cost of running its aging Quincy Avenue plant, Carling left Cleveland in 1971 and moved its headquarters to Massachusetts. By this time, the company had several breweries throughout the nation. The facility on Quincy Avenue then served as the home of the C. Schmidt & Son's brewery from 1972-1984. It has since been torn down. | Date: 1952 | Source: Cleveland State University Library Special Collections
Download Original File