In 1955, after the Cleveland Transit System (CTS) opened its rapid transit line through the Union Terminal, it cut back bus service on Euclid Avenue. Concerned about the impact on the Halle store, Walter M. Halle (Samuel Halle's son) started a special Halle's bus from Public Square to his store in 1956 and worked behind the scenes to urge building a subway line to enable transit riders to reach the store more easily. The subway was never built, and Halle's continued to subsidize free buses fifteen years later, even after Walter Halle died and the store was operated by Marshall Field's. Ultimately, even with free buses every 20 minutes, suburbanites were not traveling downtown to shop in sufficient numbers, leading the Chicago retailer to sell off its Halle's stores in 1981. | Creator: Herman Seid | Date: 1971 | Source: Cleveland Memory, Michael Schwartz Library Special Collections at Cleveland State UniversityDownload Original File
Creator
Herman Seid
Source
Cleveland Memory, Michael Schwartz Library Special Collections at Cleveland State University
Date
1971
"Boarding the Halle's Special" appears in: Halle Building
