As president of the Cleveland Auto Dealers Association, David Blaushild implemented a city-wide promotion in February, 1958 to revive the economy during a time of recession. Car sales had slumped more than 26 percent over the preceding year. The campaign urged anyone planning to buy a car that year to make the purchase during "Cleveland Automobile Week." Using the slogan, "You Auto Buy Now- Keep Cleveland Business Healthy," the promotion was advertised as a way to the help resuscitate the automobile industry and get unemployed Clevelanders back to work. The campaign received national attention following praise by President Dwight Eisenhower. | Source: Advertisement. Cleveland Plain Dealer, 24 February 1958, p. 43.Download Original File
Source
Advertisement. Cleveland Plain Dealer, 24 February 1958, p. 43.
