The New Street Floor


This file appears in: May Company
The New Street Floor

When the May Co. expanded in 1931, it ran a series of advertisements in local newspapers to acquaint shoppers with what they would find on each floor in the reorganized store. The so-called "Street Floor," as its name implied, was at street level and stretched the full length of the block from Euclid Avenue to Prospect Avenue. The expansion in the early part of the Great Depression showed the resolve of retailers to invest for the long term.


This file appears in: May Company